The Audience Advantage
It’s 2020, and it seems like everybody is selling something online.
You’ve read articles about the “disruption” economy. You’ve seen hundreds of budding entrepreneurs come online, and bootstrap multi-million dollar businesses out of thin air.
These are your competitors. There’s never been more of them. They’re fast, they’re hungry, and they’re sucking up market share.
How do you compete?
How It Works
Use our digital-marketing software, tools and training to grow your business cheaper, faster and easier.
Our platform to help you grow your business online is supported by three pillars:
– Powerful audience-discovery software.
– An automated outreach process that’s twenty times more effective than email.
– Audience Academy, our live and online training seminars on digital marketing.
Our solution works through a process we call “A-C-E-S”: Assess, Compile, Enrich, Score:
What People Are Saying
Second Life & Organic,
He’s a rare talent because he has a great analytical mind, he’s highly strategic about digital marketing and he’s a superb, articulate, insightful (and humorous) story-teller. He can make complex ideas simple and actionable. He can get an organization super-charged behind great ideas and he can get people taking action. He can help any business grow fast(er) online.…Read More
I met Jesse early in our careers when I hired his company to help us build out our digital strategy. He produced amazing results for us and helped launch Spafinder.com, which grew into a top B2B2C wellness destination.
Since then, we’ve become close friends. I have seen Jesse start several online marketing and commerce companies, which he was able to scale withe deep domain expertise in digital and demand gen strategies. I’m excited to see him share best practices and systems with the thousands of companies around the world who need to up their digital game.…Read More
I’ve seen few digital marketers who have Jesse’s track record of self-funding profitable internet companies.He uniquely combines SEO, media buying, sales funnels and subscription models to grow all types of businesses online.…Read More
Over several years I applied Jesse’s teachings and together we created a disruptive online company and sold it to Internet Retailer Top 50 business. Today, as a digital entrepreneur, Jesse remains one of my first phone calls for advice and mentorship.…Read More
Jesse has the gift to communicate ideas in a way that inspires others to action.
Boulder Heavy Industries,
Jesse’s tactics are based on his own successes, and they can be leveraged by small businesses, startups and corporate marketers alike – anyone who wants to get smarter about digital. He is entertaining, enlightening and engaging. Even the most seasoned online marketer will learn something new. …Read More
He is a bold, seasoned and artful entrepreneur with many lessons to share.
While all of us know how important digital marketing is, many of us don’t understand how technology is used to deliver the best-possible outcome for your business. Before I heard Jesse speak, I was intimidated by the topic.
I was impressed by how he was able to effectively explain topics that seemed complicated to someone like me, an entrepreneur with a growing fitness brand. He used techniques like a fun memory game which explained digital marketing in a simple way and engaged everyone in the room.
Jesse’s insights on digital marketing helped us apply high-growth practices with big returns.
Personally, the concept of digital marketing is quite intimidating and difficult to measure. Jesse is our guiding light, helping us implement digital-marketing tactics that drive growth and profit.…Read More
Over the last 20 years, Jesse is among the most successful self-funded serial online marketing entrepreneurs I’ve come across. I have learned a lot from him and applied his knowledge to grow my own internet companies.…Read More
Working with Jesse, I was lucky to receive a virtual master’s degree from someonewho has honed his skills through decades of digital marketing experience. The key to our success was Jesse’s ability to distill a wealth of subject matter into real-world application – and to do so in an engaging and fun way.…Read More
Orange Star, Inc.,
Jesse is my most influential mentor. He taught me the tactics that became the foundation for a long, successful career in digital marketing.…Read More
Jesse has been the greatest influence in my career as a digital marketer, executive and entrepreneur. In 2008 I took an entry-level position at one of Jesse’s online startups and had no experience or knowledge in internet marketing. Jesse mentored me and gave me all the tools to become a successful digital marketer. As a result, I own a successful online marketing agency where I apply his learnings to this day.…Read More
Jesse shares practical, hands-on solutions battletested with his own businesses. When I implement what he teaches, I drive more revenue.…Read More
Jesse’s ability to teach clearly and concisely has been instrumental in our company’s growth over the past several years, with a three-year revenue increase of 221%, driving our company from six figures to a multi-million dollar business.…Read More
I reach out to Jesse when our portfolio company CEOs need a digital-marketing strategy guaranteed to grow their business.…Read More
Gina Lee De
Early in my career, it was Jesse that saw my potential and pushed me to be and think like an entrepreneur. He never settles for what is in both the digital-marketing world and also as a developer of people and talent. I have looked to Jesse for advice at critical junctures in my career. I think it is Jesse’s genuine caring of people that makes him such a good businessman and entrepreneur.…Read More
His creativity, data-orientation and relentless curiosity as a digital marketer have been the engine behind his repeat successes as a self-funded internet entrepreneur. What’s unique about Jesse is he’s actually executed these digital strategies himself with a ruthless eye towards ROI. This results-oriented, hands-on experience has given him a deep understanding of the tactical nuances that are critical to successfully super-charging growth through digital marketing programs.…Read More
I’ve watched Jesse run one-step ahead of internet marketing trends for 20 years. Some people just get it. I’ve watched in awe as he has built business after business through digital marketing prowess. Now that he’s decided to share his gifts with the world, I couldn’t be more enthusiastic recommending him to my closest friends.…Read More
Getting started with us is simple. Simply send us leads you’re trying to get in front of- prospects, customer, media contacts, partners and vendors, among other audience segments.
Once we receive these leads, our audience-discovery software analyzes your data to suggest thousands of additional targeted leads you haven’t yet discovered.
We use a data model we call ACES (Assess, Compile, Enrich, Score) to determine who you need to contact and in what order. To achieve this, we scour hundreds of millions of individuals and companies, then score each record using our own algorithm.
We also reverse-engineer the audiences of all your competitors, scoring the audience segments, prospective buyers, media outlets, journalists and influencers driving the most growth for each competitor.
From this data set, we build your own custom audience, complete with thousands of fresh, enriched leads, including name, title, email, social handles, affinities and full contact information.
We then deliver those leads into your Audience.co dashboard and you decide which ones you’d like to send notes to and how often. We even suggest note templates that work best with each audience segment.
The end result: you create meaningful interactions with your audience in a way that’s cheaper, faster and easier.
Armor-Piercing Outreach Machine
Once our software identifies and scores buyers and prospects, we activate our outreach machine, which focuses on an unexpected – but deadly effective – medium: personalized, trackable, handwritten notes.
These aren’t your typical notes. In fact, we’ve completely reinvented this medium, adding powerful technology and tracking to produce consistently beautiful written messages at vast scale- and with a jaw-dropping 80% open rate. The result: our outreach machine breaks right through to any decision maker, no matter the title, industry or company size.
And, yes, the notes are written by an actual pen, in real human handwriting and with precise pressure, slant and flow.
The power of the notes is our ability to create them at vast scale, with each note consistently beautiful, from the first letter to the last.
And unlike other forms of media, the notes add a personal touch. They show you care. The end result is they drive action and inbound activity, quickly.
Additionally, our technology allows you to quickly see which notes worked with which of your audience segments. Tweak different notes for different audiences. Then after you have it perfect and it works, put it on auto-pilot and don’t touch it again.